EN 
This happens hundreds of times a week, according to Al Lindsay, Amazon’s VP of Alexa Engine Software.
With 80,000 skills and growing, marriage is maybe the one thing Alexa can’t do.
This year, the smart speaker industry will grow to be worth an estimated $7 billion, and demand could potentially surpass that of smartphones.
A Canadian voice tech pioneer, Lindsay joined us at RBC Disruptors, our monthly conversation on innovation and technology, to share his insights into a voice-first world.
Listen on Apple Podcasts, Google Podcasts, Spotify or Simplecast
Here are 5 takeaways about the future of voice:
1. Voice Tech Is Making Smartphones Look Dumb
A lot of people ask, “Why do I need voice tech? I can do everything I want on my smartphone.” For Lindsay, his ah-ha moment was listening to music: “I’d say, play songs from Sting and two seconds later music would be streaming from the speaker.” No more taping on glass, navigating through apps and waiting. We used to see smartphones as the ultimate convenience. Now, voice tech has usurped them, eliminating the need to pull out your phone — and possibly get even more distracted. Voice could allow us to get back to being humans again.
2. Personality is Everything
In the beginning, Lindsay and his team were focused on making a voice tech assistant that was smart and helpful — those seemed like the obvious selling points. But customers leaned into Alexa as a persona. “It turns out fun and a sense of humour are appreciated as well,” Lindsay said. The company started adding quirks and funny responses, realizing the more natural interacting with voice tech feels, the easier people will adopt using it.
3. Voice Tech Is Disrupting Every Industry
When asked about what industries voice tech is disrupting, Lindsay was definitive: “All of them.” He predicted major changes from health care to hospitality. For hospital patients, smart speakers could handle simple requests like turning on the television or adjusting the bed, saving time and labour. When people go out to dinner, they’ll use voice to order a drink, and to charge the bill to their Visa — “or to the table over there,” he joked.
4. Every Business Needs a Voice Strategy
As we move to a more ambient world, small and large businesses alike will need a voice strategy. Similar to deciding on brand colours and slogans, companies will need to ask: Is our voice soothing? Young and fun? More serious? Sound adds a powerful new dimension to brand identity. It also opens up new opportunities. You don’t need to have speech team to have speech as an interface. Anything that has a computer interface, you can replace or augment with voice.
5.Voice is the Great Equalizer
Every interface before voice had a learning curve — it takes time to learn to type, or navigate an app. Lindsay said the distinction for voice-tech is that if we can truly achieve a natural conversation experience, technology will be immediately accessible to everyone in the world with language skills.
[embed-video src=”https://www.youtube.com/embed/ERX1azMRRCM”]
This article is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. The reader is solely liable for any use of the information contained in this document and Royal Bank of Canada (“RBC”) nor any of its affiliates nor any of their respective directors, officers, employees or agents shall be held responsible for any direct or indirect damages arising from the use of this document by the reader. A professional advisor should be consulted regarding your specific situation. Information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its affiliates. This document may contain forward-looking statements within the meaning of certain securities laws, which are subject to RBC’s caution regarding forward- looking statements. ESG (including climate) metrics, data and other information contained on this website are or may be based on assumptions, estimates and judgements. For cautionary statements relating to the information on this website, refer to the “Caution regarding forward-looking statements” and the “Important notice regarding this document” sections in our latest climate report or sustainability report, available at: https://www.rbc.com/community-social- impact/reporting-performance/index.html. Except as required by law, none of RBC nor any of its affiliates undertake to update any information in this document.
Share
Topics
How Do I Listen to RBC Thought Leadership Podcasts?
MoreSubscribe to the Disruptors Podcast
