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Many of the immediate challenges newcomers face are money-related, so we developed products and services that newcomers urgently need in their first weeks and months, and as they settle into their new lives, building homes and securing a good education for their children. We have taken a vocal role outside our organization to encourage others to join us in making Canada a destination of choice for the best and the brightest in the world, where everyone can realize their full potential as employees, business owners, customers and neighbours.